The Municipality of Concepcion is a coastal town located at the northeastern part of Iloilo Province.  A large expanse of Concepcion occupies the territorial water towards the Visayan Sea, one of the richest marine resources of the Philippines. In recent years, Concepcion has is gained increasing popularity among local and foreign tourists for white sand beaches, coral gardens, marine resources, and unique land formations spread across its 16 off-shore islands.

The towering Mt. Pan de Azucar dominates the Concepcion seascape and provides a magnificent landmark.